60,000 copies, 252 pages:
Presenting the memo AG catalogue. The Mainfranken-based memo AG has established itself as a mail order company selling ecologically sustainable office items to B2B customers, and has been awarded the prestigious “Deutscher Umweltpreis” by the German Federal President as a pioneer in this market. "memolife" sees the company introduce a new brand, incl. online shop for B2C target groups.
As part of an efficient co-operation with our customer’s highly productive marketing department, we designed a considerably part of the layout for this extensive project using a workflow with media-neutral database. Particular emphasis was placed on optimising lines of vision, and our staff undertook an advanced training course on “catalogue design as per the Prof. Vögele dialogue method” at the Siegfried Vögele Institute beforehand.